Logo design is perceived to be the most simple of tasks. However, it is the most difficult of graphic disciplines and requires a strong element of experience and creativity to perfect.
A logo is the image embodying an organisation. In a single motif, the logo design must represent the brand and the organisation’s values, identify the market position and foster the immediate recognition and attention of an audience.
Below are a few FAQ's to help you understand a little more about creating your logo:
Is my logo my brand?
It is easy to assume your company logo is your brand. However, a logo is a typeface, motif or graphic emblem that acts as a representation of your brand.
Does a logo have to be uniquely different?
No, but it helps. The ability to appeal to the customer with a unique approach through their perception of your logo will immediately set you apart from your competitors.
I already have a logo, do I need a new one to further my marketing?
Every project is different and so it is important to step back and look at the bigger picture. When Clients have already invested in the development of touch points such as signage and print design, we work to improve on the existing identity and take the Client’s corporate image to the next level.
How important is colour?
The correct use of colour is vital. Every colour hue reflects different characteristics and will portray very different messages. The positive side of the colour red, for example, reflects excitement, love, strength and passion. However, there are also negative connotations reflecting aggression and danger. Colour is a powerful tool and should never be underestimated. This is why some form of graphic style guide or corporate style guide is developed with each brand to officially define the brand colour hues.