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Print Design FAQ's

Where do I promote my brand and product?

Flyers, newspapers, brochures, industry magazines, billboards … the list of promotional options is endless. The simple answer to a complicated question is to answer it with a question. Where is your target audience?

A fundamental approach to establishing your means of promotion is to evaluate where your product is positioned in relation to your customer. Is your product a retail/end consumer product? Is it a product marketed to industry? Or perhaps it’s both. The goal is to reach as many members of the right audience as easily and cost-efficiently as possible.

What is corporate stationery design?

Corporate stationery design is the graphic application of a brand and business identity to “everyday” business material.

An array of clear and graphically-focused business stationery is vital in the successful building of a business’s image. It is an effective method of promoting the business and its products or services to both customers and associates through standard, everyday transactions.

What is good print advertising design?

Quality advertising design is the art of portraying a clear product and brand message to the public, capitalising on both:

  • New and prospective customers with a clear "call to action";
  • Existing customers by reinstating the brand message and product.

How much do I spend?

The very nature of industry dictates that the more you buy the more cost effective the outlay. And this theory is relevant to many aspects of corporate marketing.

In the early stages of a business or brand venture, we advise you err on the side of caution in terms of quantity of print and advertising space. As the business evolves and grows, there needs to be a regular assessment of services, product and target markets and a subsequent change to the degree of marketing.

In the case of established businesses, there will be a clearer and more focused direction in terms of product and services. As such, it would be wise to capitilise on the sliding scale, whereby the more you buy the less it costs.

 

Print Design